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Step 2: Perception & Needs

Now that Your Marketing Plan Team has:

  • Completed Step 1: Values & Vision and has identified your church’s:

    • Values
    • Demographics
    • Vision
    • Key Messaging/Elevator Statement

It's time to take the second step to focus on perception and needs. This step will help your Marketing Team identify:

  • Perception: Understand the church's view of itself and the community's view Take a church survey to help gather this information.
  • Needs: Open your eyes to your congregation and community's needs. Research the community profile, perhaps take a community survey. Then determine if your church already has resources/abilities to meet those needs or if new ministries need to be developed.



Action Steps

Marketing Plan Deliverables

  • Congregational Survey Results or Interview Summaries Report
  • Focus Group Summaries Report
  • Community Survey Report or Community Member Gatherings Report
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