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Step 1: Values & Vision

Now that your Marketing Plan Team has:

  • Read the Marketing Plan Overview and completed the:

    • Congregational Demographic Report
    • Congregational Behavior and Response Report
    • Community Demographic and Behaviors Reports
    • Church Budget and Staffing Report

It's time to take the first step to lay the foundation and set direction. This step will help your Marketing Team identify:

  • Who your church is. (Church Values).
  • Where your church is going. (Church Vision).



Action Steps

Marketing Plan Deliverables

  • Core Values
  • Demographics
  • Church Vision Statement
  • Key Messaging/Elevator Statement
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